Rita E. Numerof, Ph.D., President of Numerof & Associates, Inc. is an internationally recognized consultant and author with more than 25 years of experience in the field of strategy development and execution, business model design, and market analysis. Dr. Numerof has been a consistent advocate for the importance of strategic differentiation, organizational alignment of structure, competencies and metrics to ensure effective implementation, and anticipating, rather than reacting to industry trends. She’s been a pioneer in the area of economic and clinical value, anticipating the impact of changing global payer attitudes on the fundamental business model of the healthcare industry. Her work across the entire healthcare spectrum globally gives her a unique perspective on the challenges and needs of suppliers, physicians, payers, and healthcare delivery institutions. She has guided organizations in the design and implementation of new business models to address market transitions; developed licensing and acquisition initiatives; developed pre-clinical and clinical research design for new products; conceptualized change strategies for increasing operational effectiveness; and guided organizations in the design and implementation of global regulatory, clinical and reimbursement processes. In addition, she has developed criteria and processes for outsourcing; and designed innovative approaches to KOL management, market analysis, and competitive positioning consistent with changes in global regulatory requirements.